The sole reason why marketing tools are offered by Thkee is because the instructors can be able to market their Thkee courses to their students. There is no space where you can market other related products to the students other than the Bonus Lecture.
The marketing tools Thkee offers are:
-
Course Landing Page: to communicate the value of the course
-
Coupons and course referral links: to promote the instructor’s other Thkee courses to students
-
Promotional Emails: to market the instructor’s other Thkee courses to their students
-
Bonus Lecture: to market other courses and related products to students
Please be reminded that these tools are only meant to help the instructor engage their audience outside of Thkee with their Thkee courses. They also help the students in one course discover other great Thkee courses by the same instructor. They are not meant for instructors to market courses not created by them, or any other products to Thkee students.
Always remember that when instructors do this, the whole community loses out on having a common pool of engaged students who just want to learn. Students are either driven off the platform, or they unsubscribe and disengage from the platform because they feel like they are being sold to.
What are Marketing Tools?
-
Promotional Emails:
Promotional emails are used to let the students of one course know about other Thkee courses and lectures by the same instructor. These are meant for you to send to only your students, as they may also only include information about your courses. Please avoid taking the marketing of other courses by other instructors into your own hands, because this will only hurt your relationship with the students who will mark not only you but also us as a spam.
-
Get a more detailed guidelines on what instructors can and cannot do with Promotional Emails here.
-
Coupons and course referral links:
Coupons and courses referral links allow all the instructors to promote their Thkee courses to students on and off the platform. These referral links are only allowed in promotional emails and the bonus lecture. Hence, they can never be used elsewhere on the Thkee platform simply because once a student enters a course, they expect a safe learning environment where they will not be sold to. -
Learn how to create Coupons here.
-
Get a more detailed guidelines on what instructors can and cannot do with coupons and course referral links by clicking here.
-
Course Landing Page:
The landing page includes the title and subtitle, course summary, instructor bio and course goals. Instructors use this space to help potential students decide whether the course is right for them. Avoid engaging in marketing other courses or products to students or provide misleading marketing messages. -
Get a more detailed guidelines on what instructors can and cannot do with Course Landing Pages here.
-
Bonus Lecture:
The Bonus lecture is considered to be the last lecture of the course and after the concluding lecture. Instructors can add a Bonus Lecture to market other Thkee courses and products to students, and to inform students of material that is provided beyond the course. -
Get a more detailed guidelines on what instructors can and cannot do with Bonus Lectures here.
Escalation Policy
Learn what happens when there is a violation of our policies here.