Title Requirements and Quality Standards
Below, you may find some techniques we highly recommend:
-
Make sure that you focus in making the title and subtitle on what students will learn and how they can apply the skill, instead of making salesy, big promises that can come across as a scam to students.
-
It is necessary that you make the title very specific.
-
What level of student is this for?
-
What level of skill is the course?
-
What type of course within a given field is it?
-
What will the student be able to do or understand after taking this course?
-
-
Only use titles with 60-character count at max.
-
If the course is about creating a course on Thkee or marketing on Thkee, keep in mind the reminders below:
-
The course title needs to end with “- Unofficial” in the title.
-
The first line in the course description has to be “This course is not sponsored by or affiliated with Thkee, Inc.” This course description is strictly required for courses that are related to Thkee.
-
We Don't Allow the Following in Your Title/Subtitle:
-
Avoid using direct references to monetary promises, specific amounts, or promises how much money or income as being the purpose of your course. Students enroll here in Thkee to learn skills that they can apply and not for anything else, so make sure that you focus the positioning of your course on the skill that the students will be able to learn something. In order for you to pass the Quality Review Process, your title, subtitle, and course description cannot include monetary promises related to making money, financial success, income etc.
-
Do not over capitalize or use unnecessary punctuation or special characters to your title. It will become null when you use invalid characters, hyphens in the wrong places, multiple exclamation points, and much more.
-
Make sure not to use the word “Thkee” in the title or subtitle, unless the course is about creating a course or marketing on Thkee.
-
Remember, we do check for this as part of our Quality Review Process.
Check out some examples and best practices below:
|
X NOT ALLOWED |
+ ACCEPTABLE |
√ GREAT |
|
X Learn Microsoft Excel Today!!! Includes excessive capitalization and unnecessary punctuation |
Learn Microsoft Excel Allowed, but could be greatly improved by adding more detail around what will be covered, as well as the intended audience |
√ Microsoft Excel 2010: Advanced Tactics for Accountants Includes specific topic, level and intended audience |
|
X Learn how to Make $7000+ on Etsy Title contains a direct reference to money and does not describe the course topic |
Learn How to Sell on Etsy Allowed, however, it could be more descriptive with the audience or learning objectives |
√ A Beginner's Guide to Managing an Etsy Shop Names the intended audience and specific skill that is learned from the course |
|
X Save $5000 Buying a Car Title contains a direct reference to money |
How to Buy a Used Car Could be improved by adding more detail to make it relevant to students |
√ Buying a Used Car: Negotiation Tactics Focuses on the skills that the student will learn |
|
X Personal Finances - get out of debt in 12 months or less! Title contains a specific monetary promise |
Manage Your Personal Finances Allowed, but could be improved with more specifics |
√ Personal Finance for Adults: Tips for Debt Management and Investing Wisely Explains goals, audience, and topic |
|
X Start Your Freelancing Business: Instant Success "Instant success" would be considered an over promise of monetary success |
Start Your Freelancing Business This is concise and on-topic, but doesn't grab the students' attention |
√ Kickoff Your Freelance Writing Career Students will understand the type of skill they are learning and that the course is for beginners |
|
X Learn How to Create Thkee Courses This title does not state that this is an unofficial Thkee course |
Learn How to Create Thkee Courses - Unofficial This is the proper way to format your title, but it is still a bit vague |
√ Creating Thkee Courses: Learn How to Film and Edit - Unofficial Includes "unofficial" disclaimer and specific learnings |